My Starfish Foundation - About My Startfish Foundation


    My Starfish Foundation (formerly known as Khind Starfish Foundation) is a public philanthropy platform in Malaysia which fosters connections to individuals, corporates and non-profit organisations. With professional management through optimising efficiency and resources consumption, My Starfish Foundation is dedicated to becoming a leader in social innovation.



    The creation of the Foundation was inspired by a story of a young boy and an old man at a beach.

    The young boy was trying to return to the sea, starfishes that were washed up onto the beach. The old man was worried that the youngster would not be able to make much of a difference since there were thousands of them on the beach. When the child threw another starfish back into the sea, he said: "I can make a difference to this one".

    The old man, touched by the kind act of this young boy, decided to help him. Their action attracted other people onto the beach. After sometime, more and more people joined them in throwing the starfishes back into the sea. Finally, they managed to save all the starfishes.

    This story inspired Mr. Cheng Ping Keat (PK Cheng), Chairman of the Foundation to establish the Khind Starfish Foundation as actions of people, however small, can make a difference.

  • Our Vision

    Delivering happiness everyday.

    Our Objectives

    To organise, carry out and support schemes for the relief of poverty, distress and human suffering, improving the standard of human life and treatment of sickness, diseases, mental or physical illnesses, disorders and disabilities;

    To carry out, aid, assist or support schemes to improve living conditions, provide relief to and maintain the wellbeing and welfare of the poor, needy, distressed, disadvantaged and deprived communities; and

    To organise, carry out, facilitate or support initiatives or measures in connection with the promotion of culture, arts and heritage.